Fostering individual empowerment.
The global energy crisis has led to higher energy prices that have hit EU citizens' wallets. A series of measures have been taken that require a push for technological change and innovation, along with changes in citizens' behaviour since "tackling the energy transition and climate change represents the way forward as a society" (Interview 28, Energy Cooperative). Changes in energy-related attitudes and behavioural aspects will be swayed, for everyone, by their own motivations, alongside the opportunities and challenges they face in doing so as to maintain decent living standards, since ultimately, people want to live well:
you feel better about yourself if you do that. Plus, you get some satisfaction from it. And I certainly do take a lot of pride from my work. I'm not grudgingly doing the work; I am enjoying it. It makes me feel good in myself, I like it. (Interview 14, Energy Cooperative).
Indeed, living well entails and what it means to be fulfilled may contrast between different people. For some people it may mean making a small (or large) individual contribution to change, for others it may mean striking a balance between individual desires and responsibility for the environment, or even sharing experiences of fighting together towards sustainability.
In the following link you might read about…
- What do we mean by the term motivations?
- Am I motivated? What drives my behaviour?
- Types of motivation and their impact on energy citizenship
